Patrick Samson accompanies for more than 10 years entrepreneurial change processes. After his Social Science Studies, he continued his education in various fields of Economics, Business Administration and Social Media Management. With his 360 degree perspective he optimally combines theoretical approaches with practical requirements; Solutions, outcomes, results. Vocational fields: Insurance, Healthcare, Public Administration, Advertising, Communication and Logistics.
Alain Samson is a psychologist with ten years of experience as a consultant in behavioral and consumer research. As a scientific advisor, Alain supported companies to optimize their existing marketing potentials. He works in projects for numerous Blue Chip companies. Alain studied at the UC Berkeley and the University of Michigan. He obtained his doctorate in Social Psychology at the London School of Economics. Alain regularly writes for “Psychology Today”. Vocational fields: Fast Moving Consumer Goods, Media, Higher Education, Government, Finance, Energy and Marketing.
Benjamin Diener has many years of experience in the conception and implementation of digital media strategies. With his special expertise for Behavioral Design and User Experience, he makes sure that communication goals are defined properly and that they can be achieved. As a former journalist, he also has a good sense of writing. Vocational fields: Online-Marketing, Social Media, Project Management, Design and Implementation of Websites.
Digital Strategy Implementation, Business Process Optimization, Corporate Strategy
Digital Media Publicity, Teaching & Learning Cultures
Start-Up, Innovation, Sustainability, Trend Research
Human Resources Management, Recruiting
Digital Strategy, User Research, Human-Computer Interaction, Design Thinking
Price Policy, Payment Systems, Strategic Decision Making, Behavioral Economics
Innovation & Business Development
Collaboration & Cooperation Management
Market Data, FinTech & Financial Markets
Reputation Analysis, Media & Internet Public, Social Networks
Digital Business Transformation GmbH
Birmensdorferstrasse 200, 8003 Zürich
+41 44 463 77 33
+41 79 873 70 97