ABOUT US

 
 
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We are a small, fine agency in the heart of Zurich. With an extensive network of exciting experts from different fields, which play a role in the analog-digital world.
 

CORE TEAM

Patrick Samson

Founder & Managing Director

Patrick Samson accompanies for more than 10 years entrepreneurial change processes. After his Social Science Studies, he continued his education in various fields of Economics, Business Administration and Social Media Management. With his 360 degree perspective he optimally combines theoretical approaches with practical requirements; Solutions, outcomes, results. Vocational fields: Insurance, Healthcare, Public Administration, Advertising, Communication and Logistics.

            

Alain Samson

Senior Advisor Customer & Market Research

Alain Samson is a psychologist with ten years of experience as a consultant in behavioral and consumer research. As a scientific advisor, Alain supported companies to optimize their existing marketing potentials. He works in projects for numerous Blue Chip companies. Alain studied at the UC Berkeley and the University of Michigan. He obtained his doctorate in Social Psychology at the London School of Economics. Alain regularly writes for “Psychology Today”. Vocational fields: Fast Moving Consumer Goods, Media, Higher Education, Government, Finance, Energy and Marketing.

        

Benjamin Diener

Digital Media Consultant

Benjamin Diener has many years of experience in the conception and implementation of digital media strategies. With his special expertise for Behavioral Design and User Experience, he makes sure that communication goals are defined properly and that they can be achieved. As a former journalist, he also has a good sense of writing. Vocational fields: Online-Marketing, Social Media, Project Management, Design and Implementation of Websites.

  

ADVISORY BOARD

Kamales Lardi

Managing Partner, Lardi & Parnter Consulting GmbH | Author | Keynote Speaker | Lecturer

Digital Strategy Implementation, Business Process Optimization, Corporate Strategy

Angela Martucci

Lecturer at the HWZ & ZHAW, Zurich

Digital Media Publicity, Teaching & Learning Cultures

Anna Handschuh

Business Consultant & Author, Zurich & Amsterdam

Start-Up, Innovation, Sustainability, Trend Research

Christin Graf

Head of Recruiting General Management, Swisscom AG, Bern

Human Resources Management, Recruiting

Gudrun Moeller

Multichannel Manager at SwissRe, Zurich

Digital Strategy, User Research, Human-Computer Interaction, Design Thinking

Gerhard Fehr

CEO FehrAdvice & Partners AG, Zurich

Price Policy, Payment Systems, Strategic Decision Making, Behavioral Economics

Frank Schumacher

Head of Transportation Zühlke Engineering AG, Zurich

Innovation & Business Development

Thomas Ryser

Senior Researcher, University of Applied Sciences Northwestern Switzerland, Olten

Collaboration & Cooperation Management

Frank Verstraeten

CEO, Limmat Garden GmbH, Zurich

Market Data, FinTech & Financial Markets

Stefan Siefert

Project Leader Digital, Farner Consulting AG

Reputation Analysis, Media & Internet Public, Social Networks

NETWORK PARTNERS

Digital Economic Forum

Internationales Alpensymposium

Zurich Behavioral Economics Network

FehrAdvice & Partners AG

Premium Speakers

Insyma AG

Lardi & Partner Consulting GmbH

Whiskybox Switzerland

CONTACT

Digital Business Transformation GmbH

Birmensdorferstrasse 200, 8003 Zürich

+41 44 463 77 33
+41 79 873 70 97
welcome@d-b-t.ch